In my GDC China keynote about Prince of Persia’s 20-year journey from game to film, I showed a 2-minute trailer I made six years ago to pitch the movie to Jerry Bruckheimer and Disney execs. I’m posting it here for those who are interested.
Why did I cut a new trailer, instead of using one of the existing game trailers Ubisoft had already produced to market the Sands of Time game? Because the game marketing trailers were very specific about certain story points that weren’t in the movie (freeze, fast-forward, sand monsters, visions). Co-producer John August and I didn’t want to confuse the execs by showing them a different story from the one we were pitching.
It took me a week to cut on Final Cut Express, in late 2003. Assembling a trailer from existing PS2 game footage was an editing challenge, because key scenes, locations and characters from the movie didn’t exist. So rather than attempt to explicitly tell the story of the movie in the trailer, I set out to convey the kind of movie it would be. (Don’t worry, there are no spoilers — the trailer reveals nothing about the plot of the movie beyond what’s in the game.)
The sound mix is rough — I didn’t have the proper elements or the time to do a professional-quality mix — but it served its purpose of selling the pitch. Hope you enjoy it.